Office workers take note: you no longer need to minimize that live-streaming kitten cam on your desktop whenever the boss walks by.
“”The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus”” is the name of a study published last week in the open access journal PloS ONE.
Conducted at Japan’s Hiroshima University in 2009, the results of the study published this week show that looking at photos of very young animals might actually boost a person’s concentration and productivity at work due to “”the cuteness-triggered positive emotion that is associated with approach motivation and the tendency toward systematic processing.””
Researchers performed a series of three experiments with 102 subjects split into smaller groups.
The experiment was performed two more times, with subjects trying other skill-testing tasks. A control group was also added that looked at images of delicious food. The results of the first experiment were duplicated- those who looked at the cute pictures did much better than those who looked at adult animals, while looking at food images affected a subject’s performance very little.