Due to WW2 rationing, cocoa was scarce in Italy. An Italian baker created an alternative chocolate spread that would later be renamed Nutella
“Nutella® spread, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing.
So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply. Pietro Ferrero, who owned a bakery in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of “”Pasta Gianduja”” in 1946. This was originally a solid block, but Ferrero started to sell a creamy version in 1951 as “”Supercrema””.
In 1963, Ferrero’s son Michele Ferrero revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed “”Nutella””. The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular.
In France, senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per metric tonne. At 20%, palm oil is one of Nutella’s main ingredients and the tax was dubbed “”the Nutella tax”” in the media.
World Nutella Day is February 5.”