Fanta was invented during WWII when Coca-Cola couldn’t import syrup into Nazi Germany due to a trade embargo, so instead invented a new drink, just for Nazi Germany, using only the available ingredients.
Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and pomace – the “leftovers of leftovers”, as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith exhorting his team to “use their imagination” (“Fantasie” in German), to which one of his salesmen, Joe Knipp, immediately retorted “Fanta!”
While the plant was effectively cut off from Coca Cola headquarters during the war, plant management did not join the Nazi Party. After the war, the Coca Cola corporation regained control of the plant, formula and the trademarks to the new Fanta product — as well as the plant profits made during the war.
There are over 90 different flavors worldwide. In Serbia, Albania, Macedonia, Bosnia, Croatia and some other countries, there is “Fanta Shokata” (a wordplay between “soc” -elderberry in Romanian- and “shock”) based on an elderflower blossom extract drink, traditional in Romania (where it is called Socată), Serbia, Macedonia, Bosnia and other Balkan countries. In Switzerland and the Netherlands, the local blackcurrant is used to produce Fanta as well. Some identical flavors have different names in different markets.
Primary competitors to Fanta have included Tango, Mirinda, Slice, Sumol, Crush, and Tropicana Twister. Fanta was the second drink to be produced by Coca-Cola, after the original Coca-Cola. Fanta was recently relaunched in Singapore after being absent for a period of time.