FC Barcelona one of the biggest soccer teams in the world, has a “reverse sponsorship” agreement with UNICEF. The team wears the organization’s logo on their shirt while donating 1.5 million euros ($1.8 million) each year.
On 7 September 2006, an agreement between UNICEF and the Spanish Catalan association football club FC Barcelona was reached whereby the club would donate 1.5 million euros per year to the organization for five years. As part of the agreement, FC Barcelona will wear the UNICEF logo on the front of theirshirts. This was the first time a football club sponsored an organization rather than the other way around. It was also the first time in FC Barcelona’s history that they have had another organization’s name across the front of their shirts.
In January 2007, UNICEF struck a partnership with Canada’s national tent pegging team. The team was officially re-flagged as “UNICEF Team Canada”, its riders wear UNICEF’s logo in competition, and team members promote and raise funds for UNICEF’s campaign against childhood HIV-AIDS. When the team became the 2008 tent pegging world champions, UNICEF’s flag was raised alongside the Canadian flag at the games, the first time in the history of international Grand Prix equestrian competition that a non-state flag has flown over the medal podium.
The Swedish club Hammarby IF followed the Spanish and Canadian lead on 14 April 2007, also raising funds for UNICEF and displaying the UNICEF name on their sportswear. The Danish soccer club Brondby IF will do likewise from the summer of 2008.
Australian A-League club Sydney FC announced they would also enter into a partnership with UNICEF raising funds for children in the Asia-Pacific region, and would also display the UNICEF logo for the remainder of the 2011-12 A-League season.
UNICEF recently announced a landmark partnership with Scottish club Rangers F.C. UNICEF will partner the Rangers Charity Foundation and have pledged to raise £300,000 by 2011.
In 2010, UNICEF created a partnership with Phi Iota Alpha, making them the first Greek Lettered Organization UNICEF has ever worked with. In 2011, Phi Iota Alpha raised over $20,000 for the Tap Project and the Trick or Treats for UNICEF Campaign.
In 2013, they agreed a contract with Greek association football champions Olympiacos F.C. who will don the organization’s logo on the front of their shirts.