Did you know that Matthew Inman, the creator of The Oatmeal, makes about $500,000 a year. 75% is from merchandise, the rest from advertising.
The Oatmeal is a comics and articles website created in 2009 by Matthew Inman (born c. 1982 ), who often goes by the nickname “the Oatmeal”. The website features comics drawn by Inman and occasional articles. Inman lives in the Fremont area of Seattle, Washington, United States and his second published collection is How to Tell if Your Cat is Plotting to Kill You
As of 2010, The Oatmeal got more than four million unique visitors a month. In 2012, its annual revenue was around $500,000, 75% from merchandising and the rest from advertising
The information found in The Oatmeal’s comics is researched by Inman. One comic typically takes Inman seven to eight working hours spread across three days. The comics cover an eclectic range of topics, including zombies, horse care, and English grammar, with titles such as “What it’s like to own an Apple product,” “What your email address says about your computer skills,” “How the male angler fish gets completely screwed,” “8 websites you need to stop building,” “How to name a volcano,” “15-ish things worth knowing about coffee” and “How a web design goes straight to hell.”
When thinking of a subject to write about for the website, he picks something that he is interested in and writes around it. He usually works at home, but as he finds it difficult to do in long periods because of the lack of social contact, he often goes to a coffee shop to work. Inman finds that it is much easier to gain exposure for his work with the web than it would have been 20 years ago. He enjoys making people laugh with his work, and although he notes that he cannot actually see the reaction of others to his work, he still appreciates seeing the high number of page views that his website receives.
As of 2010, the website got an average of 4.6 million unique visitors and more than 20 million page views a month. Inman and his website were featured on an episode of Last Call with Carson Daly.
5 Very Good Reasons To Punch A Dolphin In The Mouth (And Other Useful Guides) is The Oatmeal’s first book. It was published by Andrews McMeel Publishing. The book was made available in the United States on March 1, 2011, in the UK on March 17, 2011, and worldwide in early May. It features many of Inman’s handwritten comics like “Party Gorilla”, plus 27 never before seen comics like “8 Very Good Reasons To Keep A Canadian As A Pet”. The book also features a large pull-out poster that is 6 by 4 feet long.
His second book, How to Tell if Your Cat is Plotting to Kill You launched on 9 October, 2012 in hard-back, on Amazon.com, Barnes & Noble and IndieBound.
Additionally, the author is funded by sale of informational wall posters, greeting cards, calendars, clothing, coffee cups, signed prints, stickers, magnets and, badges.