Ronaldinho has had endorsements with many companies, including Nike, Pepsi, Coca-Cola, EA Sports, Gatorade and Danone. One of the world’s highest paid players, in 2006 he earned over $19 million from endorsements. Having endorsed Pepsi for much of his career and appeared in commercials with David Beckham, Thierry Henry and Lionel Messi, Ronaldinho signed a deal with Coca-Cola in 2011, however this was terminated in July 2012 after he was caught sipping a Pepsi in a news conference.
Ronaldinho features in EA Sports’ FIFA video game series, appearing in the cover of FIFA Football 2004, FIFA 06, FIFA 07, FIFA 08 and FIFA 09. At the beginning of his career Ronaldinho signed a lucrative 10-year deal with American sportswear company Nike. His 2005 Nike advertisement, where he is given a new pair of boots and then proceeds to juggle a football and appears to repeatedly volley it against the crossbar of a goal and recover it without the ball touching the ground, went viral on YouTube, becoming the site’s first video to reach one million views.
In 2011, Ronaldinho was recruited by the Joint United Nations Programme on HIV/AIDS to help promote awareness among young people of the disease and how to avoid it.