Sesame Street is a long-running American children’s television series created by Joan Ganz Cooney and Lloyd Morrisett. The program is known for its educational content, and images communicated through the use of Jim Henson’s Muppets, animation, short films, humor, and cultural references. The series premiered on November 10, 1969 to positive reviews, some controversy, and high ratings.
Sesame Street has evolved from its initial inception. According to writer Michael Davis, by the mid-1970s the show had become “an American institution”. The cast and crew expanded during this time, with emphasis on the hiring of women crew members and the addition of minorities to the cast. The show’s success continued into the 1980s. In 1981, when the federal government withdrew its funding, CTW turned to, and expanded, other revenue sources, including its magazine division, book royalties, product licensing, and foreign broadcast income. Sesame Street’s curriculum has expanded to include more affective topics such as relationships, ethics, and emotions. Many of the show’s storylines were taken from the experiences of its writing staff, cast, and crew, most notably, the 1982 death of Will Lee—who played Mr. Hooper and the marriage of Luis and Maria in 1988.