Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates, Inc. Subway is one of the fastest growing franchises in the world with 40,229 restaurants in 102 countries and territories as of 11 September 2013. It is the largest single-brand restaurant chain and the largest restaurant operator globally.
Subway’s main operations office is in Milford, Connecticut; five regional centers support Subway’s growing international operations. The regional offices for European franchises are located in Amsterdam, Netherlands; the Australia and New Zealand locations are supported from Brisbane, Australia; the Asian locations are supported from offices located in Beirut, Lebanon, and Singapore; and the Latin America support center is in Miami, Florida
There are now more Subway restaurants in the world than McDonald’s (MCD) locations.Subway had 33,749 shops by the end of last year, The Wall Street Journal reports, while McDonald’s had 32,737. That makes Subway the largest restaurant chain in the world. The sandwich giant has 600 locations in the Los Angeles area alone. And so McDonald’s loses a title it has held since the early 1970s, when extensive advertising and a massive growth spurt helped it become the largest fast-food chain. But McDonald’s appears to be a gracious loser in this case. We “are committed to being better, not just bigger,” a spokeswoman told the Journal. How did Subway do it? By adopting the same strategy that propelled McDonald’s decades ago. It spends heavily on advertising to stay in the American diner’s consciousness. And it has expanded rapidly through the same franchisee model that McDonald’s favors.