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Sao Paulo

Advertising such as that of outdoor posters is prohibited in Sao Paulo

May 10, 2014May 10, 2014 araho  Did you know that  Advertising, Sao Paulo

Lei Cidade Limpa  is a law of the city of São Paulo, Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab. 15,000 billboards were taken down. Large support from the public was shown for the initiative, in face of private marketing campaigns by certain […]

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