Arik Hesseldahl of BusinessWeek magazine stated that “Jobs isn’t widely known for his association with philanthropic causes”, compared to Bill Gates’s efforts. In contrast to Gates, Jobs did not sign the Giving Pledge of Warren Buffett which challenged the world’s richest billionaires to give at least half their wealth to charity. In an interview with Playboy in 1985, Jobs said in respect to money that “the challenges are to figure out how to live with it and to reinvest it back into the world which means either giving it away or using it to express your concerns or values.” Jobs also added that when he has some time he would start a public foundation but for now he does charitable acts privately.
After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs initially. Jobs’s friends told The New York Times that he felt that expanding Apple would have done more good than giving money to charity. Later, under Jobs, Apple signed to participate in Product Red program, producing red versions of devices to give profits from sales to charity. Apple has gone on to become the largest contributor to the charity since its initial involvement with it. The chief of the Product Red project, singer Bono, cited Jobs saying there was “nothing better than the chance to save lives”, when he initially approached Apple with the invitation to participate in the program. Through its sales, Apple has been the largest contributor to Product Red’s gift to the Global Fund, which fights AIDS, tuberculosis and malaria, according to Bono.