Despicable Me 2

Despicable Me 2 was not allowed in China

Despicable Me 2 premiered on June 5, 2013 at Event Cinemas in Bondi Junction, New South Wales, Australia. Steve Carell and Miranda Cosgrove were present at the red carpet premiere. The American premiere was held at Universal CityWalk in Los Angeles on June 22, 2013; Steve Carell, Miranda Cosgrove, Kristen Wiig, Benjamin Bratt, Ken Jeong, Elsie Fisher, Dana Gaier, Nasim Pedrad and composer Pharrell were present at the “yellow carpet” premiere. The film was theatrically released in the United States on July 3, 2013. It was digitally re-mastered into IMAX 3D format and released in select international IMAX theatres. This film was also shown in the 4DX format, featuring tilting seats, water sprays, strobe lightning, aroma, wind, pops, and ticklers, in selected countries. Cinépolis opened its first 4DX room at the Centro Comercial Limonar Premier mall in Cali, Colombia, with the release of the film.

Like with the first film, which didn’t have a theatrical release in China, the film’s distributor, Universal Pictures, had troubles releasing the sequel. When it was reported in July 2013 that the film had been denied a theatrical released in China, some analysts attributed this to the protection of locally produced animation. There were also rumors that it was halted in China because the film’s minions too much resembled former Chinese president Jiang Zemin. China’s Film Bureau was “furious” about the negative comments, stating that the film was not submitted for censorship approval. In fact, there was reportedly a “commercial conflict” between Universal and Edko (Beijing) Films, the film’s local distributor, over which titles are to be imported. Edko had decided that the film “would not do well in China and decided against using one of the precious quota slots for the film”. In December 2013, a few weeks after the Universal Pictures’ announcement that it would open a Beijing office, it was reported that due to “renewed approaches” Despicable Me 2 would be theatrically released in China on January 10, 2014